კონფერენცია

∘ Teimuraz Gogokhia ∘ Maia Tchintcharauli ∘
CONCERNING FIRMS’ MARKETING STRATEGY MODELS

Abstract

The article identifies differences in the understanding of terms such as “strategic marketing” and “marketing strategy”.

Some widely used (both in the relevant literature and in practical activities) models of marketing strategies of companies, their characteristics, features and differences are considered.

A classification of models of marketing strategies based on certain characteristics and properties is given, as well as examples of successful companies that apply appropriate marketing strategies to achieve their goals.

Keywords: :marketing, strategy, firm.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Teimuraz Gogokhia ∘ Maia Tchintcharauli ∘ CONCERNING FIRMS’ MARKETING STRATEGY MODELS Abstract The article identifies differences in the understanding of terms such as “strategic marketing” and “marketing strategy”. Some widely used (both in the relevant literature and in practical activities) models of marketing strategies of companies, their characteristics, features and differences are considered. A classification of models of marketing strategies based on certain characteristics and properties is given, as well as examples of successful companies that apply appropriate marketing strategies to achieve their goals. *Keywords:*** :marketing, strategy, firm.